2. Inefficient advertising costs

Advertising platforms are famous for charging very high fees and fees. These platform fees are 25 to 60% in most cases. In addition, these fees are often compounded and multiplied as inventories pass through multiple advertising platforms. Up to 70% of advertising costs fall into the hands of platforms, advertising exchanges and commission brokers, leaving only 30% to content providers. In contrast to much value being spent on content, it is a loss for content providers. This lowers the return on end (ROAS) of advertisers.
Another problem is that since advertisements are provided by the platform, the expected effect and value of advertisements are determined by the platform.

Last updated 2 years ago

Advertising platforms are famous for charging very high fees and fees. These platform fees are 25 to 60% in most cases. In addition, these fees are often compounded and multiplied as inventories pass through multiple advertising platforms. Up to 70% of advertising costs fall into the hands of platforms, advertising exchanges and commission brokers, leaving only 30% to content providers. In contrast to much value being spent on content, it is a loss for content providers. This lowers the return on end (ROAS) of advertisers.
Another problem is that since advertisements are provided by the platform, the expected effect and value of advertisements are determined by the platform.

Last updated 2 years ago