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  • Decentralized-Advertisement
  • Problems with the Existing Advertising Market
    • 1. Expose users to unwanted ads
    • 2. Inefficient advertising costs
    • 3. Centralization and censorship
    • 4. Personal Information Leakage Problem in Target Advertise
  • What are the problems with the existing data-selling market?
  • The Future of the Data Selling Market
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  1. Problems with the Existing Advertising Market

1. Expose users to unwanted ads

  • Users cannot choose which advertisements are exposed, and there is a low probability that useful advertisements are exposed. Therefore, due to indiscriminate advertising, consumers are even appearing as tried of advertising. For example, the New York Times article "The Advertising Industry Has a Problem: People Hate Ads" shows that it is a worldwide problem.

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Last updated 2 years ago